Online shopping is gradually replacing physical shopping. The online shopping behaviour of consumers is influenced by some elements that prompt them to make purchasing decisions. Online shopping has become a worldwide norm as it offers consumers the option to compare prices of different products and services.
Although it is also important to note that some consumers are still apprehensive when it comes to purchasing online. When customers are paying for a product or service online, they look at the following characteristics.
- Convenience: Most consumers naturally opt for an easy way out which is why online shopping is gaining momentum. Online shops are always open for customers 24 hours 7 days a week; this is a contrast to the traditional store. People love it because they can access the online store even during after-hours. Online companies should therefore take into consideration having good and quality customer service online.
- Information: Customers are looking for accurate information that will help them have a feel of your product or service before they make up their mind to buy. They look for reviews on the company’s website.
- Availability of products or services: The evolution of e-commerce has substantially and spectacularly improved online trading. Even brands with traditional stores now use online stores to reach a wider audience. This gives customers different choices of products and services.
- Cost and time effective: Most online customers shop online because they get products or services at a lower price compared to physical stores. Companies should note that high rates and increased prices online often discourages and dissuades some online shoppers.
Other attributes online shoppers look for are:
Safety: This is very important especially for brands that sell products. To increase brand trust, it is important to give verification studies by analytical laboratories.
Quality: Most times consumers go for well-known brands when they want high-quality products and services. However, for upcoming brands, great quality images of the product from different angles will be effective. Also, to win their trust, ensure the product description is short, informative and has your product’s best features. For a company that offers services, constant online advertisements will be more effective. This will increase brand exposure.